Best Practices - Business
Kim Kirmmse Toth - Small Business Coach

Teleseminars to Products: Made Easy

By Kim Kirmmse Toth

Click here if you prefer to download this article as an audio.

If you haven’t added teleseminars to your business yet, I think it’s time that you do!

They are easy to add to your existing business or if you are already doing them you can take them in a different direction, create products from them and much more.

One of the best parts about Teleseminars is that they are so easy to run. All you and your clients need is a phone! You provide them with a Bridge Line where everyone can call in and that’s it. It’s that simple.

Not only is it a great way to connect with your audience, your list or your prospects but it will also bring you income. That’s why you are running a business, to bring in income.

One easy way to create content for your Teleseminar, is to use your Pink Spoon or your Free Gift. (This is what people get when they sign up from your opt-in box on your home page.)

There are a couple very basic ways to create content. The first way would be to take your Free Gift and write it out in more detail and create about 45 – 60 minutes of content.

You are sharing what people have already gotten from you but you are adding more details, more of you, since now they hear your voice.  This is the beginning of getting people to know, like and trust you.

If you are using a number in your Free Gift, like “7 Simple Steps” then you could do a 7 week Teleseries going into detail for each step, or you could maybe a 4 week Teleseries talking about 2 Steps for each hour, then following up with a Q & A for the 5th class.

There really is no end to how you can develop your Teleseminar, either one Teleclass or a series.

Keep in mind, this is information you already have created. You are expanding on it.

This is called repurposing and it’s something you really want and need to be paying attention to. Try to use everything you do at least 3 times.

It’s all about leveraging your work.

So, you wrote you Free Gift. You turned it into a Teleseries.

You have also recorded the calls and had everyone in class on mute so that you have a clear recording.

You can now turn these recordings into a product. The MP3 you can turn into a CD.  Have the audio transcribed and now you have Transcripts. By offering both you are appealing to peoples different learning styles.

You can have some simple graphic made with your picture for the ‘cover’ of the transcript and on the CD’s and you are ready to sell them.

There are several companies that can help you with this. I personally use Vervante. It’s all ‘drop shipped’. This means that when someone orders one of your products, Vervante creates it and sends it directly to your client.

See how simple of a process this can be? Don’t over think it. Don’t make it more difficult than it is. I know you can do this!

My Coaches’ Request to you:

Pick a topic. It can be your Free Gift or something else you already have created. Turn it into a Teleseminar, either single or a series.

Record the call and have it transcribed.  Now sell your product!

I’d love to hear how you are doing with this so please do let me know. Keep in mind, this really is a simple project and will bring you ongoing income in the future.

 

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